The Evolution of Apex: A Corporate Rebrand
Client: Apex Solutions (FinTech)
Service
Rebranding
Deliverables
Logo, Stationery
Status
✅ Rolled Out
Result
Modernized Look
The Challenge
Apex Solutions, a 15-year-old FinTech firm, had an outdated visual identity that no longer reflected their innovative technology. They needed a modern, trustworthy, and dynamic new look to compete in the current market.
Our Solution
At Alyami Dev & Design, we deconstructed their old identity and built a new one centered around progress and stability. We created a dynamic logo system and a sophisticated blue color palette that defines trust in the financial sector.
Dynamic Logo
A modern symbol representing upward movement and growth.
Brand Guidelines
A comprehensive rulebook for consistent usage globally.
"The rebrand has energized our entire company. The new look is professional, modern, and perfectly captures where we are heading."
CEO, Apex Solutions